A Pay-per-click campaign (PPC or pay-per-click) on Google Adwords makes it possible to quickly obtain sales leads and divide prospecting costs thanks to the Web. Well thought out and well configured, this tool attracts new pre-qualified prospects to you and fuels your channel of business opportunities.
However, be careful to link these new opportunities to revenue, and calculate the return on investment of your adwords expenses. Indeed, these can represent a significant part of your marketing budget. CVS Marketing helps you define the adwords ROI. Essential!
At CVS Marketing, your SEA consultant is committed to providing you with results, monitored and reported each month. In adwords management, display and remarketing (or retargeting), you receive a report on key performance indicators (KPIs): impressions (views) by ad groups and keywords, 1st absolute and Top3, clicks, click-through rate and progression, conversions, conversion types, conversion rate, number of leads and/or online sales, lead acquisition costs, etc.
If connected to the CRM, we report quotes, orders, sales, average basket and adwords profitability (ROI).