Since 1 September 2021, CVS Marketing has been supporting the marketing development of LOCAPAL, the expert and leader in reused temporary steel structures since 1976.
Sector
Construction
Start of support
September 2021
SALES 2022
13,5 m€
Type
Outsourcing
CONTEXT
To position the company as a leader in reused steel temporary structures
For several years now, Locapal has built up a solid reputation in the field of temporary structures thanks to the quality of its organisation: design and methods office + stock of materials + manufacturing workshop + works teams. However, the company has virtually no marketing or sales support.
Locapal wants to outsource 100% of its marketing in order to meet its ambitious growth targets, while maintaining a reasonable level of support, adapted to the size of an SME. Involvement, commitment, experience, a passion for the technical world and the ability to work as part of a team are all required to successfully meet this challenge.
CHALLENGE
Contribute to business development: double sales in five years
Locapal is supported by Bpifrance Excellence PME. Marketing needs to be developed.
- Position Locapal as the leader in reused steel temporary structures
- Raise brand awareness among major construction and public works companies (head offices, agencies, field offices)
- Develop new qualified business opportunities
- Diversify the offering and address new markets.
CHALLENGE
Developing the economy of use (rental), re-use of materials, decarbonisation.
A very strong commitment and ambitious objectives in a market offering excellent prospects linked to major construction projects and changes in the sector.
CVS SOLUTION
100% marketing outsourcing
CVS Marketing has been involved since September 2021 at an average rate of six days per month.
- Recruitment of a business development manager, implementation of an AO monitoring tool
- Definition, implementation and monitoring of a lead generation process: SEO, e-mailing, digital prospecting, etc.
- Designing and writing technical solution brochures, company presentations and various print and online media
- Project management of the 2023 product catalogue with the Design & Methods department, project managers, materials depot
- Project management of the new 2023 website – SEO strategy, tree structure, selection and monitoring of service providers, content writing and web integration
- Site visits, customer interviews and photo and video shoots
- Sourcing and relations with associations, trade unions, the media and promoters of re-use in the construction industry
- Management of the LinkedIN Company page, trade fairs and other events.
RESULTS & BENEFITS
Locapal’s plus points :
- Knowledge of the building, civil engineering and public works sectors and their clients
- Experienced outsourced marketing management at an appropriate pace, with commitments to quality and deadlines
- Integration into the Locapal teams, regular exchanges and optimisation over the long term
- Skills and results without having to invest full-time.
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