Target markets
AGENCE MARKETING BTP
Your partner for growth and innovation in construction.
Vous bâtissez des ouvrages durables.
Notre marketing le fait savoir.
Issues and challenges facing the construction sector
The building and public works (BTP) sector is undergoing major change, faced with major environmental, economic and technological challenges. To remain competitive, building and civil engineering companies need to adapt to these changes while meeting growing demands for sustainability and innovation. The challenges are many:
- Reducing the carbon footprint: Meeting sustainable construction targets and complying with new environmental regulations.
- Adopting digital technologies: Integrating innovations such as BIM (Building Information Modeling), IoT (Internet of Things) and automation.
- Resource management: Optimising the use of materials and resources to reduce costs and waste.
- Health and safety at work: Guaranteeing safe and healthy working conditions for employees on construction sites.
Market Opportunities
Despite these challenges, the construction market offers significant opportunities for companies prepared to innovate and transform:
- Sustainable construction: Demand for green buildings and sustainable infrastructure is growing all the time.
- Energy renovation: Renovation projects to improve the energy efficiency of existing buildings are booming.
- Smart buildings and smart cities: Smart technologies for buildings and cities offer new development opportunities.
- Resilient infrastructure: Infrastructure projects aimed at strengthening resilience to climate change and natural disasters are a priority.
Cibles dans le secteur Génie Civil, Infrastructures, Bâtiment
Bâtiment et Travaux Publics
En France, les opportunités dans la construction se trouvent dans le résidentiel, le tertiaire et l’industriel , soutenues par la transition énergétique et l’innovation durable.
Génie Civil et Infrastructures
Les transports (routes, ponts, aéroports) et les énergies (centrales, réseaux) soutenues par des projets de modernisation et réindustrialisation offrent de belles perspectives.
Construction Durable et Innovation
L’essor de l’utilisation de matériaux écologiques, le développement de bâtiments connectés et la réduction de l’empreinte carbone sont les opportunités phares.
Rénovation Réhabilitation
La mise aux normes énergétiques (isolation, performance thermique) et la restauration du patrimoine (réhabilitation de bâtiments historiques) boostent le secteur.
Our support
At CVS Marketing, we understand the unique dynamics and challenges of the construction industry. We work with you every step of the way to maximise your impact and seize opportunities for growth:
Marketing Development :
Identifying and monitoring major projects
- Project Management :
We can help you monitor and coordinate infrastructure development, construction, commissioning and maintenance projects. - Targeting and addressing key accounts:
We'll map key accounts and all their stakeholders, and identify key decision-makers, including putting them in touch with each other. - Business development :
Management of Social Selling campaigns and of our Partners, specialist premium telemarketing agencies. - Reporting and Analysis :
We provide monitoring and analysis tools to assess the performance of your projects and adjust your business development and sales strategies in the construction sector.
Lead generation
- SEO and Content Marketing :
We optimise your online presence and produce engaging content to attract and convert your prospects. - Advertising campaigns :
We set up targeted campaigns on digital platforms to generate a regular flow of qualified leads.
Developing brand awareness
- Brand strategy :
We create and strengthen your brand image by highlighting your innovations and your commitment to sustainability. - Public Relations :
We manage your relations with the media and stakeholders to raise the profile of your projects and initiatives.
Global Communication
- Communication plans :
We develop tailor-made communication plans to promote your initiatives and projects. - Content creation :
We produce all types of content (articles, videos, infographics) to diversify your communication and reach a wider audience.
Why choose
CVS MARKETING ?
With CVS Marketing, you benefit from in-depth expertise and an integrated approach to all your marketing needs. We are committed to providing you with customised, innovative and effective solutions to support your innovations and position you as a market leader in France and Europe.