Digital and services
Agency
inbound
marketing
You're looking for leads
qualified or leads?
Our inbound marketing agency reconciles marketing and sales by attracting future customers through attractive content, targeted web traffic and sales lead generation.
Prospecting with inbound marketing naturally generates leads that are qualified until they are transferred to sales according to a precise process led by aligned sales and marketing teams with diverse skills. Attracting, engaging and convincing your future customers has been the job of our marketing CV experts for over 20 years.
Let's talk about inbound or permissive marketing.
Why inbound marketing in B2B?
FOCUS
Focusing sales on high-value-added customers
OPTIMIZATION
Cutting sales prospecting costs with digital channels
VISIBILITY
In the digital age, the power lies with the buyer.
Highly connected, buyers research, compare and choose products and services online. That's why suppliers need to adapt to these new behaviours and uses of the Internet. This means emerging on the web on a search engine like google (91.5% of web requests in France). But it is also important to be visible on the web with a relevant and attractive offer. This value proposition should arouse the buyer's interest and encourage them to contact their future service provider - in the right place, at the right time.
Our environment is increasingly competitive.
More and more B2B companies are seeking to refocus their sales forces on high-value-added customers in order to stand up to increased competition. But this means freeing them from the burden of prospecting. What's more, a 'hard' prospecting visit is ineffective, even though it costs a lot of money - around €500 including all charges. That's why the pre-sales phase (prospecting) is increasingly entrusted to specialist units.
Digital sales and marketing :
new tools, processes and trained teams
Thanks to inbound marketing, no more forgetting to follow up with prospects. Calling on an inbound marketing agency like CVS Marketing means you can recontact them at the right time, with the right offer. No more outbound telemarketing calls. From now on, entrust them with the task of receiving and qualifying incoming requests. Trained in sales techniques, your telemarketing teams will become experts in qualifying leads right through to opportunities.
Inbound Marketing Agency
New strategies for winning over potential customers. Up to a five-fold reduction in your prospecting costs. Better follow-up 'from lead to customer'. And after the sale: additional services, loyalty, brand image. CVS Marketing provides advice, value and marketing services on a daily basis.
Specialist in energy, industry and construction
We can help you define your B2B digital strategy, train your teams or choose the best marketing automation tool for your business in energy, industry, construction and professional services.
B2B inbound marketing
- Marketing Automation selection
- Lead generation workshop
- Marketing and sales lead management workshop
- Inbound marketing and automation training
- Production of marketing content
- Inbound marketing outsourcing
Inbound business development strategies
We can help you define your business development strategy based on the principles of permissive marketing. As specialists in the energy, industry, construction and professional services sectors, we publish quality content on the web to attract your future customers and get them talking. We work alongside you to help them in their selection process, and then get them to contact you when their project is sufficiently advanced.
Execution of the multi-channel inbound marketing plan
To do this, we improve your natural search engine optimisation. We use social networks, but also ultra-targeted and ultra-personalised content. These provide key answers to your prospects' questions. It's then up to them to decide whether they want more content or to contact one of the company's sales experts. We use the leading marketing automation software on the market.
Marketing automation tailored to YOUR business and support
Do you have a project to acquire Marketing Automation software for your marketing / Inside Sales team? Well done! We can help you with the sourcing (research and comparative analysis) and scoring of marketing automation software, with complete impartiality towards suppliers. What's more, we can help your in-house teams to grow thanks to our marketing automation training, onboarding and outsourcing services.
Planning
inbound campaigns
Audit of your assets, re-use of optimised content, creation of new marketing content, landing pages, technical set-up and planning of the distribution of inbound marketing campaigns using tools that may or may not be connected to the CRM.
Entrust your digital prospecting to a specialist
Test & learn inbound
and optimisation
Setting up A/B testing campaigns, scenarios, optimising interactions (downloads, requests for information). Monitoring the maturity of prospects (BANT), seasonal customer communications campaigns: up-selling, cross-selling, loyalty-building.
Optimise conversions and lead quality
Marketing automation outsourcing
Outsourced management of your automated marketing campaigns according to your objectives and schedules. Provision of performance reports (sending rates, opens, clicks, conversions, etc.) and priority prospect lists.
Offer a unique customer experience at the right time
Find out more...
Search Engine Optimisation (SEO)
Search Engine Advertising (SEA)
Optimise click-through rates, web conversions and costs with an adwords management expert.
Professional social networks
Improve brand awareness, customer communications, attract new prospects...and talent.
Content marketing
Tailor value propositions to each buyer profile (buyer persona) to attract, convert and retain your targets.