New website for an energy rental company
CVS Marketing is managing the project to overhaul the website of Tibbloc, an independent French supplier of heating, cooling, steam, HVAC and compressed air production solutions. This was an opportunity to integrate the company's new product ranges and technical sales sheets, to develop communication around its services and to optimise the website's search engine optimisation.
The context
Willingness to integrate Tibbloc's new rental energy ranges
Since 2007, Tibbloc's growth has been driven by listening to the needs of its customers, both operators and industrial companies. They are looking for multi-energy rental solutions that can be delivered quickly anywhere in France, integrated transport, logistics, installation, commissioning and monitoring services, and if possible, greener energy sources.
In 2021, Tibbloc will be integrating two new ranges: negative refrigeration and compressed air. The time has come to revise the structure of the website to accommodate and promote these new offers.
The challenge
Boosting demand for the five product ranges
Since 2007, Tibbloc's growth has been driven by listening to the needs of its customers, both operators and industrial companies. They are looking for multi-energy rental solutions that can be delivered quickly anywhere in France, integrated transport, logistics, installation, commissioning and monitoring services, and if possible, greener energy sources.
In 2021, Tibbloc will be integrating two new ranges: negative refrigeration and compressed air. The time has come to revise the structure of the website to accommodate and promote these new offers.
The solution
Web design, web development, design, copywriting, content integration and SEO
CVS Marketing managed the project from start to finish, and launched the site in spring 2022.
- Framework and progress with management and partners: web designer, graphic designer, web developer
- Validation of the tree structure with the teams, sales workshops in small groups to design the product web pages, complementary offers and similar solutions, as well as the illustrations and diagrams.
- Liaise with Cold, Steam and Hot Project Managers to check integrated data
- SEO strategy: keyword research, semantic cocoon, page mapping, redirections from the old site to the new, technical optimisation
- SEO management: Tibbloc training on the CMS and in SEO, to ensure that content is integrated and optimised according to good on-page SEO practices by the Client.
in conclusion
Plus points for Tibbloc
- Knowledge of the heating, air conditioning, refrigeration and compressed air markets
- Ease of working with the Client's teams then CVS Marketing has been managing Tibbloc's marketing since 2018
- Recognised and sought-after digital expertise, ensuring optimum online visibility and a natural flow of qualified leads
- Maintaining the natural referencing of Tibbloc's offers in the Google Tops.