Practical and motivating marketing and sales workshops. The group advances on a theme and presents an action plan at the end of the workshop.
A “small step” approach for short-term results. Cohesion and team commitment.
— Marketing and sales planning
— Lead generation
— Marketing and Sales Qualification
— Digital for Sales
— 1 Blue Ocean Strategy module
— 1 module Red Ocean Strategy
— 1 Value Proposition module
— Communicate within the company
— Carry the values of the company
— Customer satisfaction: and after?
Format, duration and location
Intra-company : 3 hours, all France
Inter-companies : 3 hours, IDF and 44
CVS Consultant
Participants : 4 to 6 people max.
Functions : CODIR, sales, R&D, others
Certified coach (option)
Tailor-made : co-development Collective Intelligence Workshops (AIC)
Objective: from idea to development, coaching boosts your project and removes the doubt.
For whom: accompaniment, individual marketing coaching of the creator or the business leader, sales managers, marketing, business development, innovation, R&D and communication.
The marketing approach
— Know yourself and your market (several sessions)
— Innovate. Develop creativity and bring ideas to life
– Supporting development. Growth strategies and diversification
— Sustainable growth. Marketing and responsible communication
Define your marketing strategy
— Who do you sell to? Issues, profiles and customer needs
— Customer Journey Dashboard
— Segment your market and position your offers
— Value chain and price positioning
– Market Approach Strategy
— Distribution Models
— From business case to business plan
Marketing and sales planning
— Prioritization of actions, objectification and key resources
— Marketing and Sales Alignment
— Marketing and sales management in 2023.
This program is 100% customizable.
Format
1 hour 30 in individual interview
Face-to-face (or video)
Duration
From 5 sessions onwards
approximately 3 months
The +
Face-to-face interviews, regular
Reflection time
