Inbound marketing agency

Looking to get qualified leads or “leads”? Our inbound marketing agency reconciles marketing and sales by attracting future customers: attractive content, targeted web traffic, sales lead generation.

Indeed, prospecting with inbound marketing naturally generates leads that will be qualified until their transfer to sales according to a precise process led by aligned sales and marketing teams of various skills. Attract, interest and convince your future customers, this is the job of our cvs marketing experts for more than 20 years.

Let’s talk inbound or permissive marketing.

digital inbound marketing lead generation

Why inbound marketing in B2B ?

Focus

Focus sales on high value-added customers

Optimization

Reduce sales prospecting costs with the digital channel

Visibility

Increase lead visibility in CRM for better follow-up

Efficiency

Strengthen sales efficiency and marketing and sales alignment

Growth

Using digital marketing as a vector for sustainable growth

In the digital age, power is in the hands of the buyer.

Ultra connected, the buyer searches, compares and chooses online his products and services. This is why the provider must adapt to these new behaviours and uses of the internet. Thus, it is necessary to emerge on the Web on a search engine like google (91.5% of web requests in France). But it is important to be visible on the web with a relevant and attractive offer. This value proposition should arouse the buyer’s interest and commit him to contact his future service provider – in the right place, at the right time.

Our environment is increasingly competitive.

More and more B2B companies are looking to refocus their sales forces on high value-added customers to withstand increased competition. However, this requires freeing them from the burden of prospecting. Moreover, a prospecting visit ‘in the hard’ is inefficient while its cost is high, around 500 € all expenses included. This is why the upstream phase of sales (prospecting) is increasingly entrusted to specialized cells.

Sales and marketing digitalisation : new tools, processes, trained teams

Thanks to inbound marketing, no more oversights in leads reminders. Using an inbound marketing agency like CVS Marketing allows you to contact them at the right time, with the right offer. No more outbound telemarketing calls. Now, entrust them with receiving and qualifying incoming requests. Trained in sales techniques, your telemarketing teams become the ace of qualification of leads to opportunities.

Agence Inbound Marketing

New strategies to conquer potential customers. Up to divide your prospecting costs by five. Better follow-up ‘from Lead to Customer’. Interest also after the sale: additional services, loyalty, brand image. On a daily basis, CVS Marketing provides advice, value and marketing services.

Energy, industry and construction specialist

We help you define your B2B digital strategy, train your teams or choose the best marketing automation tool for your business in energy, industry, construction and professional services.

Marketing Automation Selection
Lead generation workshop
Marketing and sales lead management workshop
Inbound marketing and automation training
Production of marketing content
Inbound Marketing Outsourcing

Inbound business development strategies

We help you define your business development strategy according to the principles of permissive marketing. Specialist in the energy, industry, construction and professional services, we publish quality content on the web to attract your future customers and engage the conversation. At your side, we help them in their selection process, then make them contact you when their project approach is sufficiently advanced.
Execution of the multi-channel inbound marketing plan

To do this, we improve your SEO on search engines. We use social networks, but still ultra-targeted and ultra-personalized content. They provide keys to answer the questions of your prospects. Then it’s up to them to decide if they want to get more content or contact a business expert. We handle the main marketing automation software on the market.
Marketing automation adapted to YOUR Business and support

You have a Marketing Automation software acquisition project for your marketing/ Inside Sales team? Well done! We help you in the sourcing (research and comparative analysis) and scoring (rating) of marketing automation software, with complete impartiality towards suppliers. In addition, we support the rise of your internal teams through our marketing automation training services, onboarding or outsourcing.

Our inbound marketing services

Planning inbound campaigns

Audit your assets, reuse optimized content, create new marketing content, landing pages, technical set-up and planning the delivery of inbound marketing campaigns from your tools connected or not to the CRM.

Entrust your digital prospecting to a specialist

Inbound test & learn and optimization

Implementation of A/B testing campaigns, scenarios, interaction optimization (downloads, information requests). Monitoring the maturity of prospects (BANT), seasonal communications campaigns Customers: additional sales, cross-selling, loyalty.

Optimize conversions and lead quality

Marketing automation outsourcing

Outsourced management of your automated marketing campaigns according to your objectives and schedules. Provision of performance reports (sending rate, opens, clicks, conversions, etc.) and Prospect listings to be contacted in priority.

Offer a unique customer experience at the right time

Contact.

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